“Siri, what is the best <insert-your-business-here> in town?”. If you are the best around and are ranking well on Google Mobile Search Results, it may turn out well for you.
Apple is switching to Google, instead of Bing, for web searches coming from Siri and Search on iOS, and from Spotlight on Mac.
Considering that, as of September 2017, iOS holds 30.4% of the Operating System Market Share in Ireland, this could mean great opportunity for Local SEO in Ireland.
Want to talk SEO strategies for your Local Business?
What is Local SEO?
Local SEO links a business to its local customers whenever they need it, and is not just for restaurants or shops.
It’s basically a set of SEO strategies that focus on a specific region, without necessarily compromising a wider and more distant audience.
For instance, our local customers in Mullingar can find us on Google when searching “web design mullingar” or “seo services mullingar“.
They won’t probably even include the name of our hometown in their search, actually. According to Google itself, local searches without the “near me” qualifier have grown by 150% in the last two years.
Do I need Local SEO?
As Google Internal Data states: nearly 1/3 of all mobile searches are related to location.
If you own a business that benefits from customers in a specific location then you most certainly need a good Local SEO in place, as much as you need a good SEO in general.
There is no simpler way to say it!