While English is the main language used for content available on the Internet (51.2% of all the content), there are still millions of non-English speakers who browse the web looking for content in their own language, before trying to find it in English.
If you are fluent in a non-English language, you may want to spend some time writing content for non-English users and analyse your website traffic to check whether it’s worth it or not.
As noted by Barry Schwartz on SEO Roundtable, this is far from being a new suggestion. Matt Cutts mentioned this years ago and Gary Illyes of Google also tweeted about it on March 31, 2017.
DYK there are many languages that don't have enough content even for head queries. If you are fluent in more languages, there's your chance pic.twitter.com/4U0tETTr3n
Illyes mentioned again this opportunity last week on SMX Advanced, the annual event for experienced search marketers.
Which languages are creating more opportunity?
As of March 31, 2017, English speaking users make up about 25% of the Internet users of the world. Second in line are Chinese speaking users, who make up about 20%. (Internet World Stats)
As of June 19, 2017, 51.2% of the content available on the internet is written in English. Second in line is content available in Russian (6.6%), follwed by Japanese and German (5.6%). Chinese language is ranking 9th with 2.0% of content. (W3Techs)
Checking these numbers the easiest answer would be to write content in Chinese, as it apparently can give plenty of opportunity. Still, we suggest to consider the kind of content you have on your website.
Which languages should I write my content in?
Creating content in different languages can be a time consuming and expensive operation. If you intend to spend resources on it, we advise you to perform an Audience Research beforehand.
Have you performed any research to confirm that the Chinese one could be a good audience to target? Chinese language may have a wider audience, but German speaking users could be more interested in your content.
As always, research is the first step to write meaningful content that converts.
In an increasingly mobile-oriented world, page loading speed is more important every day.
So, the AMP Project‘s main purpose is to make mobile content available as fast as possible. It has been shown that about 40% of Mobile users leave a web page if its loading time is more than 3 seconds.
You can see that this is bad both for the user, who won’t see your content, and for you, because you will have lost a potential meaningful visit.
Test AMP search results with the demo provided by Google itself. Visit g.co/ampdemo from your mobile device.
If you talk to publishers about this, you will probably get them interested!
What is the difference between AMP and mobile-friendly pages?
The one on the left, is an example of non-AMP responsive design. You can see the header, the menu, the search box and other elements appearing.
On the right, instead, there is the AMP version of the same page, stripped down to mostly the actual images and content.
Even if AMP are indeed mobile-friendly pages, their difference lies in the amount of code used in the page itself.
A non-AMP mobile friendly page will most likely have code that makes animations, scrolling effects and popups appear on the screen. AMP pages get rid of that, without compromising the actual content: images, videos and text are left untouched.
Quoting Google itself: “We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously”. So, it is worth noting that AMP does not necessarily mean no Ads.
AMP and non-AMP version of the same page can currently co-exist without causing Duplicate Content issues. Make sure that the AMP versions your pages have a rel=canonical tag that links to the non-AMP ones.
Still, considering the sudden growth of AMP results in Google News, and the fact that Google has been placing mobile experience first for a long time now, then it’s easy to imagine that it could happen. We’ll stay on the watch for any change.
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