Starting February 1, 2018, Google will enforce a policy that requires that content in AMP pages has to be equivalent to their original canonical pages. Although Google stated that AMP is still not a ranking signal, we think that this policy is going to negatively impact your SEO if you don’t comply.
The reason is simple: AMP exists to bring a better experience to Mobile users. On February 1, 2017 we discussed whether or not Accelerated Mobile Pages (AMP) were becoming a new trend in SEO and also reported how Google was already displaying AMP results higher in Mobile Search Results page in the News section.
In the context of a growing mobile market, one can easily figure out that, while AMP is not directly impacting your SEO, it indeed helps you reach your mobile audience better. So if more users find your content, and find it valuable, this will indeed help your overall online presence.
So, are your AMP pages set up correctly?