What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is a process whose ultimate goal is to make sure that the content of a web page or website is delivered to the right audience: the one that is intended to reach.
Search Engines such as Google, Yahoo! and Bing, reward the websites that provide good, quality content to their users. What is good, quality content? The content that users are looking for.
How do they reward them? One of the most visible results of this is ranking a website higher in the Search Results for a specific keyword or keyphrase. Although higher ranking doesn’t always mean more traffic.
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On-page Optimisation is strictly related to the actual content of a web page. It represents the series of techniques and rules that have to be applied to content in order to be optimised correctly.
Optimising Titles, Headings, Keyword Density and Readability can benefit the overall user experience and also hugely increase your Content Quality by Search Engines’ algorithm standards.
Since Search Engines are constantly updating the algorithms they use to rank websites and pages, keeping up with these changes is not an easy task. Talking about SEO, what works today may not work tomorrow or, at least, not in the same way.
Still, the one thing that never changes is that the user is
First and foremost, in order to reach the right audience, a web page must have good, quality content.
We can help you deliver original, useful, quality content to your customers and visitors, therefore helping your business reach a wider audience through Organic Search Results on Search Engines. We can provide SEO Consultancy, perform Technical SEO and revise your content for you.
SEO doesn’t happen only within a website borders. A website gains authority in Search Engines Results Pages (SERPs) also through the amount of quality links that lead to it, including – but not limited to – links and referrals coming from Social Media. The process of increasing the amount of quality inbound links to a website goes under the name of Link Building.
Why is it so? Because if the inbound links that lead to your website are coming from other websites and pages already well-established as “valuable” by Search Engines, it is as if they “vouch” for you. Therefore Search Engines are more likely to rank your website higher on their Search Results Pages